This is the expert reviewed version of this page, which is also the latest version. Advantages and Disadvantages of Questionnaires Articles - Wiki Rate This Advantages The main advantage of using questionnaires is that a large number of people can be reached relatively easily and economically. A standard questionnaire provides quantifiable answers for a research topic.
Large companies also want to assess the attitude of their employees towards the organization. In every field a research, a survey is necessary to assess the situation and plan accordingly. The best way to collect all the information is through surveys. Surveys can be conducted in various ways like telephone interviews, personal interviews, mail surveys, email surveys, internet surveys, computer Advantage and disadvantage of questionnaire interviews or questionnaires.
Each method has its own advantages and disadvantages and much depends on the target audience. We shall discuss here the advantages and disadvantages of using questionnaire research.
The questionnaire is a structured technique for collecting primary data in a marketing survey.
It is a series of well written or verbal questions for which the respondent provides the answers. Written surveys or questionnaires are the backbone of successful surveys. First and foremost a decision has to be taken that questionnaires are the best medium to collect responses for a particular case.
A specific research method would depend upon various factors like details needed, available funds, the sample size and the location. Once the decision to conduct the research through questionnaire has been taken it is important to scientifically design the questionnaire so as to fetch the most useful responses.
The construction, application and evaluation of the questionnaire call for skill. Developing and interpreting questionnaires demand great care and preparation. Questionnaires typically are administered via a personal or telephone interview or via a mail questionnaire. Newer methods include e-mail and the Web.
A badly designed questionnaire can annoy and frustrate the respondent to the extent that the responses can be intentionally tailored to give the wrong picture. The fundamentals of questionnaire designing have to be understood — who are the respondents, what the aim of the survey is, what type of questions can be asked, what responses should be built in, how to lay the questionnaire and how to test it.
The wordings of the questions have to be unambiguous and easily understood. Proper sequence of the questions has to be maintained. It is advisable to test the questionnaire in a small group before conducting the final survey. A well structured questionnaire has definite advantages. When large samples and a large geographical area have to be covered questionnaires are cost effective compared to face-to-face interviews.
Most people have had some experience in answering questionnaires and hence are not apprehensive when asked to submit responses.
Questionnaires are easy to analyze and data entry can be done easily through the help of computer software packages available. Mail questionnaires may result in certain amount of bias but anonymous questionnaires are more accurate.
There is no interaction with the researcher who cannot influence the responses of the respondent. The respondent is relaxed and can give an honest opinion. Written questionnaires are less intrusive than other forms of research for instance like the telephone interviews.
It has also been found that if a follow-up letter is sent along with another copy of the questionnaire the respondents are encouraged to respond who otherwise might not have.
Thus it increases the number of responses. Another way to improve the number of responses is if some sort of reward is assured to the respondents.
For exploratory research open-ended questions help the respondents to better express their views. A mail questionnaire gives the respondent the flexibility to complete it at his convenience.
One of the major disadvantages in written questionnaires is the low response rate.
Low response results in inaccurate statistical analysis. Another disadvantage of questionnaire is the inability to probe responses which is possible in face-to-face interview.
Questionnaires do not allow any flexibility to the respondents. Respondents normally want to qualify their responses and providing space for comments can, to some extent, overcome this disadvantage.
Comments on responses are the most useful in assessing responses as they provide insight into the information. Gestures and visual clues are not available in questionnaires.
Lack of personal contact affects different people and situations differently. Where factual information is solicited written questionnaire does not affect the quality but when the issue is sensitive and needs probing, then questionnaires stand at a disadvantage.
Audio, video and graphic clips cannot be used in questionnaires.A questionnaire does not provide opportunity for the person conducting the study to develop rapport with the study groups. If the area of research is sensitive or confidential in nature, designing questionnaire for such area is an hefty task.
Disadvantages of Surveys 1. Inflexible Design. The survey that was used by the researcher from the very beginning, as well as the method of administering it, cannot be . Surveys can be conducted in various ways like telephone interviews, personal interviews, mail surveys, email surveys, internet surveys, computer direct interviews or questionnaires.
Each method has its own advantages and disadvantages and much depends on the target audience. What are the Advantages and Disadvantages of Surveys? Surveys are easy to develop, especially when using the advanced survey software solutions available today. Many researchers are tempted to do much of their data collection online; however, it is not always the preferred mode of data collection, especially if respondents are in hard-to-reach areas.
ADVERTISEMENTS: Read this article to learn about the advantages and disadvantages of questionnaire method of data collection. Advantages of Questionnaire: (1) Economical: It is an economical way of accumulating information. It is economical both for the sender and for the respondent in time, effort and cost.
The cost of conducting the . Advantages The main advantage of using questionnaires is that a large number of people can be reached relatively easily and economically.
A standard questionnaire provides .