We partnered with hospitality consultant Alison Arth to share tips, stories, and best practices from the best in the business think the groups of Daniel Boulud and Danny Meyer, plus restaurateurs Gavin Kaysen and Aaron London. It will prove the viability of your concept to potential investors and provide them with a clear and engaging answer to the question: The goal is for the reader to keep turning the page.
An average Level 3 plan will include the following 35 sections: Cover Page The cover page generally has your company logo, your contact information including name, address, telephone number, and e-mail address. Table of Contents We build our business plans with a linked table of contents that is done in a manner so that if any changes are made to the text, the page numbers can quickly be updated.
Executive Summary A summation of the business plan and the first thing an investor will read, the executive summary entails the market need, the solution the company will bring to it, and how it will accomplish this.
It includes a short description of the company's products and services, the size of the relevant market, how the company is uniquely suited to succeed, and the amount of investment being sought. Usually one or two pages in length, it is a brief yet important opportunity to persuade the reader to delve deeper into the document.
This section is done by our business plan writers. Objectives This section generally includes bullet points of your company's goals.
These goals may include market capture rate, financial profitability timelines, and new product launch dates.
This section is completed by our financial consultants. Mission Statement A clear and concise statement defining your company's mission.
Keys to Success A listing of the steps required to achieve the company's stated mission. Financial Overview This gives the reader a quick overview of your financial projections for the 5 years.
Company Summary This section includes information regarding where the company will be located and how the company will be structured. Company Ownership A summation of the principle owners and their company share. The pre-operating expenses and funding occur before the company receives revenue.
Products and Services This section describes the company's offering in the marketplace. This is also the area to detail any proprietary products or processes, intellectual property, exclusive designs, patents, or other innovative offerings. If relevant, it will outline why the management is specially suited to bring the product to market, grow the company, help turn it around, etc.
Why will this specific product or service succeed in the market now and in the future? It could include a brief narrative of the market and how it is not being effectively served or maybe a new need is about to be created in the market.
For example, the U. If the company has something that every new mother will need to buy, then that should definitively be outlined so as to make the potential of the company crystal clear.
Market Analysis Here, potential investors are provided with a general overview of the market, specifically the size of the market relevant to the company's operations. This could be on a national or international level for, say, a software company, or in a specific geographic region for a brick-and-mortar or other locally focused establishment.
For a software company, this may describe the recent spike in the market for Software as a Service or business intelligence tools, for example. Other stats could detail e-commerce growth pertinent to the company or growth in particular market sectors. Included will be annual sales figures, market trends, major competitors, and projected future market size.
It takes the size of the market and breaks it down specifically for the company with details such as demographics and psychographics for B2C, and the number and size of companies targeted for B2B. Competitive Landscape Research is done to find information on competitors.
Competitor information may include their strengths and weaknesses, yearly sales, and number of employees. Industry Summary Industry information for the entire U.
Additionally, the number of businesses operating in each state is listed in a table. Industry Analysis This section includes information on U.
Specific information for your state and city will be detailed in a custom table. Tapestry Segments Top Tapestry Segments for your area, if applicable.
Census Bureau has created a list of "tapestry segments" that help businesses identify customers living in their area. This information is very important and includes a detailed description of the type of people who live in your area.
Demographics Summary This information includes a variety of data, customized to its relevance to each business.
Data include population growth, age, gender, sex, and median income, as well as school enrollment, education attainment, marital status, region of birth, language spoken, employment status, occupation, industries occupying the workforce, and class of worker, etc.
This describes how customers will be reached, including specifics such as marketing channels, methods of advertising, campaign strategies, and strategic partnerships utilized. Web Summary This section includes information on your company's website and how it is used to increase profits.
It explains internal and external factors, and positive and negative forces affecting your company. This helps investors see the current state of a company and it also is an excellent tool for self- assessment.TBEX North America Finger Lakes Wine Country, Corning, New York.
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Read example business plans on the Bplans website. How to write a business plan Get detailed information about how to write a business plan on the Start Up Donut website.
Bplans offers free business plan samples and templates, business planning resources, How-to articles, financial calculators, industry reports and entrepreneurship webinars.