Kid kustomers

The article discusses the impact of kids-focused advertising. Today, advertising is omnipresent and marketers find ways to instill their brand. Gone are the decades when advertising was meant for adults.

Kid kustomers

Today children are being targeted by phone companies, oil companies, and automobile companies, as well Kid kustomers clothing stores and restaurant chains. Many working parents, feeling guilty about spending less time with their kids, started spending more money on them.

At least three industry publications — Youth Market Alert, Selling to Kidsand Marketing to Kids Report — cover the latest ad campaigns and market research. Indeed, market research has found that children often recognize a brand logo before they can recognize their own name.

The discontinued Joe Camel ad campaign, which used a hip cartoon character to sell cigarettes, showed how easily children can be influenced by the right corporate mascot.

More recently, a marketing firm conducted a survey in shopping malls across Kid kustomers country, asking children to describe their favorite TV ads. The kids in the survey also liked Pepsi and Nike commercials, but their favorite television ad was for Budweiser. The bulk of the advertising directed at children today has an immediate goal.

Pity nags claim the child will be heartbroken, teased, or socially stunted if the parent refuses to buy a certain item. They send cultural anthropologists into homes, stores, fast food restaurants, and other places where kids like to gather, quietly and surreptitiously observing the behavior of prospective customers.

They study the academic literature on child development, seeking insights from the work of theorists such as Erik Erikson and Jean Piaget. They study the fantasy lives of young children, then apply the findings in advertisements and product designs. The Internet has become another powerful tool for assembling data about children.

In a federal investigation of Web sites aimed at children found that 89 percent requested personal information from kids; only 1 percent required that children obtain parental approval before supplying the information.

The effects of these TV ads have long been a subject of controversy. Inthe Federal Trade Commission FTC tried to ban all television ads directed at children seven years old or younger.

Many studies had found that young children often could not tell the difference between television programming and television advertising.

Kid kustomers

They also could not comprehend the real purpose of commercials and trusted that advertising claims were true. Michael Pertschuk, the head of the FTC, argued that children need to be shielded from advertising that preys upon their immaturity.

In April ofthree months after the inauguration of President Ronald Reagan, an FTC staff report argued that a ban on ads aimed at children would be impractical, effectively killing the proposal.

None of these networks existed before That does not include the time children spend in front of a screen watching videos, playing video games, or using the computer. Outside of school, the typical American child spends more time watching television than doing any other activity except sleeping.

During the course of a year, he or she watches more than thirty thousand TV commercials.“The medical literature on the causes of food poisoning is full of euphemisms and dry scientific terms: coliform levels, aerobic plate counts, sorbitol, MacConkey agar, and so on.

Kid Kustomers by Eric Schlosser "Kid Kustomers" by Eric Schlosser, explains how the advertising companies extend their markets to children.

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Kid Kustomers by Eric Schlosser